A bright and youthful set of billboard and bus shelter posters using an isometric illustration style. The campaign divided into targeting 2 types of commuters, those by car and those by public transport.
The campaign was also brought online, as a series of flash banner ads, using geographical and age profiling on social networking sites such as Bebo and Facebook enabling effective age group targeting.
MAAD responded excellently to our brief - The eye-catching designs have really helped us to sell our message that Surrey Police is making the county unattractive to travelling criminals.
Nick Cloke, spokesman with Surrey Police